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  • Jul 06, 2019

    Jony Ive and His Contribution to Product Design and Tech | #209


    The news reached us at Popular Technology Radio recently that Jony Ive will be departing from Apple after many years of splendid and revolutionary product design. This departure comes with an asterisk, as he will be setting up shop in a new design studio and his first customer will be Apple. Award Winning Product Design Consultant, Todd Metlen, discusses Jony Ive’s unquestionable impact on the world of design and consumer electronics, the nuances of product design, his time at Nokia, and the impossibility of maintaining brand loyalty. Join us as we toast Jony Ive in his new venture and thank him for what he has given the world thus far.


    ·[00:00:00] Revolutionary Product Designer Jony Ive
    ·[00:05:39] How a Design Focus Elevated Apple
    ·[00:12:30] Limitations of Form Follows Function
    ·[00:19:50] Airplane Mode, Nokia, and Obsolescence
    ·[00:28:18] Difficulty of Maintaining Brand Loyalty
    ·[00:35:51] Product Design vs. Architecture


    [00:00:00] Revolutionary Product Designer Jony Ive
    Before Apple because the juggernaut of design and technology that they are today, their products were kind of bland and boring. That was, until the dynamic duo of Jony Ive and Steve Jobs came onto the scene. We take a look at the revolutionary design focus that propelled Apple to the stardom and world renown that they have today. Are you a fan of Apple products?


    [00:05:39] How a Design Focus Elevated Apple
    Nobody has made the public as aware of how sexy industrial and product design can be as Jony Ive has. Award Winning Product Design Consultant, Todd Metlen, explains how Jony Ive’s designs elevated product design as a whole, and how far reaching the effects of his design revolution were. Tune in to hear how a focus on design helped elevate the Apple brand to the prestigious spot amongst the greatest companies of all time.


    [00:12:30] Limitations of Form Follows Function
    From the iPod to the MacBook, Apple’s designs are elegant, pure, crisp, and most importantly, simple. There are no useless bells and whistles, racing stripes, or vents that serve no purpose. This does lead to an eventual dead end in product design, however. Award Winning Product Design Consultant, Todd Metlen, describes how the wheels fall off on the “form follows function” design philosophy when a product like the iPhone is refined down to its simplest form; where can Apple take the iPhone from here. Find out why Todd thinks the iPhone is a dead end, as far as design is concerned.


    [00:19:50] Airplane Mode, Nokia, and Obsolescence
    Award Winning Product Design Consultant, Todd Metlen, used to work for Nokia in the late 90s when they were working on the Vertu Luxury mobile phone when an idea struck him. Wouldn’t users like a mode in which they could write texts, emails, and conduct other business while on an airplane, and then send it all off when they land? Thus was born airplane mode, but not how you think. It just so happens that Todd’s superior at the time departed from Nokia and went to Apple, possibly borrowing the idea for airplane mode in his move. Also, we chat about the fall of Nokia and BlackBerry, consumer loss of passion for products like the iPhone, and how that leads to shady practices like planned obsolescence.


    [00:28:18] Difficulty of Maintaining Brand Loyalty
    In a world of consumer loyalty as strong as a passing breeze, Apple seems to be faring much better than most companies. Award Winning Product Design Consultant, Todd Metlen, and Mike discuss what keeps users loyal to Apple, and how Apple can hope to keep that loyalty as they move into a more service oriented market. Tune in as we explore the volatility of the consumer technology market.


    [00:35:51] Product Design vs. Architecture
    Jony I’ve worked on products ranging from the iMac, to the iPhone, and the MacBook Pro, to the Apple Campus. Award Winning Product Design Consultant, Todd Metlen, and Host Mike Etchart, discuss the cross section of engineering and design and how close those two worlds really are. We also chat about the traditional stalemate of engineering vs design and how Steve Jobs and Jony I’ve were able to bypass this gridlock of design by committee by making choices on their own. Tune in to learn more.


    Explore More with Helpful Links:

    ·Special Guest: Todd Metlen | Award Winning Product Design Consultant


    This episode was produced by Entertainment Right Now (ERN). If you found value in this episode, and you’d like to hear more, please consider leaving us a review on iTunes and be sure to subscribe to our podcast so you don’t miss a beat. Your feedback helps us to reach more enthusiasts around the world! If you have a question you’d like us to answer, please leave a comment below or e-mail us at


    Host: Mike Etchart
    Producer: Cody Castleberry
    Audio Engineer: Cody Castleberry
    Copy Editor: Cody Castleberry
    Special Guest: Todd Metlen

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